What Is Freelancing – How To Start Freelancing

Wondering What Is Freelancing or How to Start Freelancing? If you say YES, not only will you get the best answers here, but a lot of tips to kickstart your business online.

What Is Freelancing

Freelancing is a form of self-employment where individuals offer their skills and services to clients or businesses on a project basis. Freelancers work independently, often remotely, and can provide services in various fields, such as writing, design, programming, and more.

They have flexibility in choosing clients and projects, setting their own rates, and managing their work schedules, making it a popular option for those seeking autonomy and diverse opportunities.

The 3 Biggest Freelancing Websites

Among the multitude of freelancing platforms available, three stand out as the biggest and most influential: Upwork, Freelancer, and Fiverr.


Upwork is often considered the flagship of freelancing websites, boasting a vast user base and a wide range of job categories. Founded in 2015 through the merger of Elance and oDesk, Upwork has since grown exponentially and has become the go-to platform for both freelancers and clients.

Key Features:

Diverse Job Categories:

Upwork covers a broad spectrum of industries, including web development, graphic design, content writing, digital marketing, and more.
Robust Search Filters:

Users can search for jobs based on criteria such as skill level, job type, payment range, and client history.

Upwork Pro and Enterprise:

These premium memberships offer additional benefits like enhanced visibility, priority customer support, and access to top-tier clients.
Escrow System:

Upwork provides an escrow system that ensures secure payment for freelancers and quality work delivery for clients.

Rating and Review System:

Both clients and freelancers can leave reviews, enhancing trust and transparency on the platform.


A vast pool of job opportunities.
A secure payment system with hourly and fixed-price contracts.
Opportunity for long-term collaborations.
Strong mobile app for on-the-go freelancers.


High competition, especially for entry-level positions.
Upwork deducts a percentage of earnings as service fees.
Strict policies and account suspension risks.


Freelancer.com, founded in 2009, is another major player in the freelancing world. With millions of users worldwide, the platform offers a wide array of jobs, making it a versatile choice for freelancers seeking opportunities in various fields.

Key Features:

Contest-Based Jobs: Freelancer allows clients to host contests, where freelancers submit entries, and the client chooses the winning submission.

Milestone Payments:

Clients can fund projects in stages, ensuring that freelancers receive payment for completed milestones.

Skills Tests:

Freelancers can take skills tests to showcase their expertise to potential clients.
Preferred Freelancer Program: Top-performing freelancers gain access to premium job listings and client support.

Local Jobs:

A feature that connects freelancers with clients in their geographic area for in-person projects.


A broad range of job categories and opportunities.
Option to participate in contests.
Skill verification through tests.
Ability to negotiate project terms with clients.


Fees for premium memberships and project bids can add up.
Competitive bidding environment.
Quality can vary widely due to the diverse freelancer pool.


Fiverr, founded in 2010, takes a unique approach to freelancing by offering a platform for “gigs” or small, defined tasks, rather than long-term projects. It’s known for its simplicity and user-friendly interface.

Key Features:

Gig-Based System

Freelancers create specific service offerings called “gigs” with clear pricing and delivery times.

Fiverr Pro

A premium tier for top-tier freelancers with additional benefits and higher earning potential.

Order Packages

Clients can choose from different gig packages, each offering varying levels of service.

Upfront Pricing:

Transparency in pricing helps clients easily assess costs.

Messaging System

Easy communication between clients and freelancers.


A straightforward and user-friendly platform.
The ability to set your own prices.
A unique focus on small, defined tasks.
A large, diverse client base.


Limited options for long-term or hourly projects.
Service fees are higher for freelancers.
Some categories may be oversaturated with freelancers.

How To Start Freelancing

Freelancers have the freedom to choose their projects, set their schedules, and work from anywhere in the world. However, embarking on a freelancing career requires careful planning and execution. In this comprehensive guide, we will explore the steps to kickstart your freelancing journey successfully.


Before diving into freelancing, it’s essential to assess your skills, interests, and goals. Determine what services or skills you can offer as a freelancer. Are you a writer, graphic designer, web developer, or social media marketer? Understanding your strengths and passions will help you identify your niche in the freelancing world.

Build a Strong Portfolio

A well-structured portfolio is your ticket to attracting clients. Create a portfolio showcasing your best work, including samples, case studies, and testimonials from previous clients. Ensure that your portfolio demonstrates your expertise and highlights your ability to deliver quality work.

Set Clear Goals

Define your freelancing goals, both short-term and long-term. Consider factors such as income targets, the number of clients you want to work with, and the types of projects you wish to handle. Having clear objectives will keep you focused and motivated throughout your freelancing journey.

Choose Your Freelancing Platform

Selecting the right freelancing platform is crucial. There are several popular options, including Upwork, Freelancer, Fiverr, and many more. Research these platforms to understand their fee structures, client base, and job categories. Choose the one that aligns with your skills and goals.

Create a Winning Profile

Your profile on a freelancing platform is essentially your online resume. Craft a compelling profile that highlights your skills, experience, and achievements. Use a professional profile picture and write a concise yet impactful bio that showcases your expertise and personality.

Set Competitive Rates

Pricing your services can be challenging for newcomers. Research the market rates for your niche and set competitive yet reasonable prices. Keep in mind that as you gain experience and positive feedback, you can gradually increase your rates.

Start Bidding and Applying

Begin by searching for suitable job listings on your chosen freelancing platform. Tailor your proposals to each job by addressing the client’s needs and demonstrating your understanding of the project. Craft a personalized cover letter that showcases your enthusiasm and qualifications.

Network and Market Yourself

Freelancing is not just about finding jobs; it’s also about building relationships. Attend industry-related events, join freelancing communities, and leverage social media to connect with potential clients and fellow freelancers. Effective networking can lead to valuable referrals and long-term collaborations.

Deliver Quality Work

Once you secure your first clients, focus on delivering exceptional work. Meeting or exceeding client expectations is essential for building a strong reputation and gaining positive reviews. Consistency and professionalism are key to retaining clients and receiving repeat business.

Manage Finances and Taxes

As a freelancer, you’ll be responsible for managing your finances and handling taxes. Keep meticulous records of your income and expenses, and consider consulting with an accountant or tax professional to ensure compliance with tax laws in your area.

Continuous Learning and Improvement

The freelancing landscape is ever-changing, with new tools and trends emerging regularly. Stay updated in your field, invest in continuous learning, and adapt to industry developments to remain competitive and in demand.

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